How Much Does a Commercial Cost in Miami? (2026 Guide)

The short answer

Few Miami production companies publish prices, but the ones that do agree on the middle of the market. Candid Studios, which works in Miami, says most mid-market businesses invest $3,500–7,500 in a project, with simple testimonials from $2,500 and brand films at $15,000+. Lemonlight lists its commercial styles from $1,500 for curated work, and studio-style testimonial videos from $5,000. Miami Living Magazine puts a basic corporate or interview video in Miami at $5,000–10,000.

Type of video	Typical Miami range	What drives it
Testimonial or interview	$2,500–10,000	Number of interviews, B-roll, locations
Social ad pack: one day, one hero video and short cuts	$3,500–7,500	Crew size, number of cuts
Brand film with a script	$7,500–15,000	Script, casting, art direction, 1–2 days
Multi-day campaign	$15,000–75,000+	Days, cast, locations, usage rights

Where the money goes

A commercial quote is mostly people and days. Miami Living Magazine lists a director of photography in Miami at $1,600–4,000 a day and a sound recordist at $1,200–2,500 a day. Add a producer, a gaffer, a grip, hair and makeup, and a one-day crew of five or six costs several thousand dollars before anyone has touched a camera rental or a location fee.

Lemonlight's breakdown of a typical quote lists the same lines most studios use:

Pre-production. Creative brief, script, storyboard, casting, location scouting, permits.
Production. Crew by day, camera and lighting packages, talent, locations, catering, insurance.
Post-production. Editing, color grading, sound mix, music licensing, graphics, versions for each platform.
Overtime. Usually 1.5 to 2 times the hourly rate after 10 to 12 hours on set.

Usage rights: the line most people miss

The price of a video depends on where it will run. Organic posting on your website and social accounts is normally included. Running it as a paid ad, on TV or on a billboard changes the cost of talent and music, so studios price paid usage separately. Ask about it before the shoot, because renegotiating talent rights afterwards is expensive.

We include organic use in every package and price paid ads at +30% of the production fee for 90 days, or +100% with no time limit.

What Miami businesses typically spend

Restaurants and bars. An opening promo or menu launch is usually a one-day shoot: food and interiors before service, the room and guests during a busy hour. Expect $3,500–7,500 for a hero video and short cuts.

Real estate. Listing videos for luxury homes run from a few hundred dollars for a walkthrough to several thousand for a cinematic film with an agent on camera. Personal brand films for agents sit in the same range as restaurant promos.

Yachts and charters. A charter listing video needs a calm-water morning, a boat that's ready, and often a second boat or a drone for running shots. Budget the boat time separately.

Watches, spirits and product. Studio product films depend on how many products and how much macro work. One product with three or four looks fits in a day.

Clinics and med spas. Doctor testimonials and procedure explainers are mostly interview setups. They're efficient to shoot, and a monthly plan often beats a single film.

How to get a quote you can compare

Send the same brief to every studio. Say where the video will run, how long it should be, how many versions you need and when you need it.
Ask for line items. Crew by day, equipment, locations, talent, post-production, usage. A single total hides the difference between quotes.
Ask what's billed at cost. Locations, permits and talent are often passed through. Make sure they're estimated, not left blank.
Check who will be on set. Some companies sell the job with a senior director and send a junior crew. Ask who directs and who shoots.

Our prices

Social ad pack, $2,900. A half-day shoot with lighting, one 30–60 second ad, three vertical cuts, edit, color and licensed music.
Brand film, from $5,500. A full shoot day with a small crew, script and shot list, a 60–120 second film and four short cuts.
Campaign, from $12,000. One or two shoot days with a crew of four to six, casting, locations and art direction, a colorist and sound mix, and cuts for every platform.
Filming only, from $850. If you have an editor, hire our Director of Photography with the full kit: $1,350 for a half day, $1,950 for a full day.

Our prices sit at or below the middle of the Miami market on purpose. The camera, lenses and lights are our own, the crew stays small, and editing goes to partner editors at their rates.

Locations, permits and talent are billed at cost on separate lines. See the commercial production page or all prices.

Questions we get

What's the minimum budget for a professional commercial in Miami?

About $2,500 for a simple testimonial or a one-location promo shot by a small crew. Below that you are usually hiring a solo freelancer for a few hours, which can work well for social content but rarely for a brand film.

Why do two quotes for the same video differ so much?

Usually because of crew size, the number of shoot days, whether a script and casting are included, and usage rights. Ask both studios for a line-item quote and compare line by line.

What are usage rights and why do they cost extra?

Usage rights define where and how long you can run the video. Organic posting is usually included. Paid ads, TV or billboards cost more because talent and music licences are priced by reach. We charge +30% for 90 days of paid ads and +100% for no time limit.

How long does a commercial take?

A one-day social ad shoot is typically delivered in about two weeks. Scripted brand films take three to eight weeks from brief to delivery, depending on casting and locations.

How much does a commercial video cost in Miami?